Ashley Firth in

Ashley Firth

Energizer · DISC type I
Global Director of Engineering at Octopus Energy
📍 London, England, United Kingdom

Ashley is the Global Director of Engineering at Octopus Energy, a company he joined near its formation in 2015. He built and leads the global engineering teams, focusing on using technology to advance renewable energy. People who have worked with him describe him as creative, driven, and a good communicator.

Ashley is a passionate advocate for digital inclusion, authoring the book "Practical Web Accessibility. " He dedicates time outside of work to this cause, serving as an invited expert for the W3Cs Accessibility Guidelines Working Group to help shape future standards for a more accessible internet for everyone.

He is the author of a best-selling book on web accessibility, now in its second edition, and helps define global accessibility standards with the W3C.

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Experience
16 Years
Current Role
Global Director of Engineering
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Ashley shows up

Relationship Oriented
Full Of Energy
Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Priorities

Topics Ashley cares about

Web Accessibility
Authored the book "Practical Web Accessibility" and serves as an invited expert on the W3C's Accessibility Guidelines Working Group, shaping future standards.
Renewable Energy Tech
Leads the global engineering team at Octopus Energy with the stated aim of using technology to combat climate change and make green energy more affordable.
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Career

Work history

8-2023
Global Director of Engineering
Octopus Energy
6-2021 - 10-2023
Global Head of Front-End Development, Head of Interfaces (UK)
Octopus Energy
12-2015 - 6-2021
Head of Front-End Development
Octopus Energy
1-2024
Invited Expert - Accessibility Guidelines Working Group
W3C
11-2013 - 12-2015
Front End Developer
Tangent Snowball
In the press

Media appearances

Spotlight on… Ashley Firth, Head of Front‑end Development. Featured in Octopus Energy Blog
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A day in the life of… Head of Front‑end Development at Octopus Energy. Featured in eConsultancy
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Education
2009 - 2012
BA Hons.
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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