Benjamin Canning

Evaluator
DISC Type : DSC

Director of Lead Generation at Leap Event Technology

New York City Metropolitan Area, United States

Overview

Benjamin has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Benjamin has no verified topics they care about

Media Appearances

Benjamin has no verified media appearances

Work History

7-2018
Director of Lead Generation at Leap Event Technology
5-2015 - 7-2018
Account Executive at Patron Technology
6-2014 - 5-2015
District Manager at ADP
6-2013 - 5-2014
Associate District Manager at ADP
9-2011 - 12-2012
Marketing and Sales Associate at Summit Financial Resources, Inc.

Education

2009 - 2013
Bachelor of Science - BS from Seton Hall University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Lead Generation at Leap Event Technology
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Benjamin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Benjamin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Benjamin

Personality Compatibility


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