Brian Ebdon

Galvanizer
DISC Type : Id

Strategic Planning and Performance Director at Anglian Water Services

High Wycombe, England, United Kingdom

Overview

Brian Ebdon serves as a Transformation Director at Anglian Water, drawing on extensive experience in the UKs utility sector from senior commercial roles at Severn Trent and British Gas. He specializes in strategic planning, business performance, and B2B retail leadership. Colleagues note his deep market understanding and integrity.

Brian is a key leader involved in Anglian Waters announced £6. 5 billion investment plan, aimed at upgrading the regions water and sewerage infrastructure.

Personality Overview

People-Oriented

Socially Adept

Pragmatic

If they come to believe in your value proposition, they will be your champion.  They are charming and can persuade others to support their decisions. A combination of speed and relationship gets the best response from them.

Topics They Care About

Infrastructure Investment
He is involved in Anglian Water's £6. 5 billion investment program and the recruitment of senior finance leaders to manage large-scale budgets.
Business Performance
His role involves directly addressing and reporting on business performance against key metrics like Outcome Delivery Incentives (ODIs) and regulatory targets.
Environmental Regulation
He actively discusses performance on critical environmental issues such as pollution incidents and leakage, which are major focuses for the UK water industry.

Media Appearances

Brian has no verified media appearances

Work History

7-2018
Strategic Planning and Performance Director at Anglian Water Services
6-2016 - 6-2018
Retail Director at Water Plus Business
6-2015 - 6-2016
Director of SME Retail at Severn Trent
11-2014 - 6-2015
Head of SME Energy Segement - Commercial at British Gas Business
9-2011 - 11-2014
Head of Pricing at British Gas

Education

Brian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : High Wycombe, England, United Kingdom Job Level : Mid-senior Designation : Strategic Planning and Performance Director at Anglian Water Services
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Appeal to their sense of self-worth and how they will impact their organization
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Brian take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brian

Personality Compatibility


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