Christian Cubitt

Questioner
DISC Type : c

Group Director of Communications at Department for Environment, Food and Rural Affairs

Greater London, England, United Kingdom

Overview

Christian has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Christian has no verified topics they care about

Media Appearances

Christian has no verified media appearances

Work History

11-2023
Group Director of Communications at Department for Environment, Food and Rural Affairs
9-2022 - 11-2023
Director, Government Communications Service (GCS) at Cabinet Office
1-2022 - 9-2022
Director Of Communications (Interim) at Department for Transport (DfT), United Kingdom
4-2021 - 1-2022
Director Of Communications at Department for Levelling Up, Housing and Communities
4-2018 - 4-2021
Director Of Communications and Engagement UK & Ireland at RICS

Education

1999 - 2000
Master's Degree from University of Birmingham
1995 - 1999
Bachelor's Degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Group Director of Communications at Department for Environment, Food and Rural Affairs
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Christian

Personality Compatibility


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