Daf Stone FIoL, ACIPD

Questioner
DISC Type : c

Head of People Partnering - Customer & Support Services at Dŵr Cymru Welsh Water

Greater Cardiff Area, United Kingdom

Overview

Dafydd is a senior HR leader at Welsh Water with over 16 years of experience, specializing in people strategies and employee relations. His career began in 2008 as a support worker for vulnerable adults and children, which ignited his passion for HR and shaped his people-centric approach to leadership.

Outside of his main role, Dafydd is deeply committed to the health and social care sector, serving as a Board Trustee for Cartrefi Cymru. He is a proud Welsh speaker and is passionate about supporting organizations that provide invaluable services to communities across Wales.

His career uniquely started on the frontline as a support worker before he transitioned into corporate HR leadership.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Health & Social Care
States this sector is "incredibly close to my heart" and began his career as a support worker. He now serves as a Board Trustee for Cartrefi Cymru.
People-Centric Strategy
His entire career is focused on strategic HR, employee relations, and organizational design, with a people-first approach stemming from his early career in social care.
Talent Development
His background includes roles in Learning & Development and Talent Development, showing a focus on employee growth. He personally progressed from a support worker to a senior leader.

Media Appearances

Daf has no verified media appearances

Work History

11-2025
Head of People Partnering - Customer & Support Services at Dŵr Cymru Welsh Water
12-2024
Board Trustee at Cartrefi Cymru Co-operative
6-2024 - 11-2025
Head of HR - Retail / Customer Services at Dŵr Cymru Welsh Water
5-2022 - 6-2024
HR Business Partner at Dŵr Cymru Welsh Water
12-2021 - 5-2022
Senior Learning & Development Business Partner at Magnox Ltd

Education

HR Management from CIPD Qualifications
Executive Management from Institute of Leadership and Management (ILM)

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Cardiff Area, United Kingdom Job Level : Mid-senior Designation : Head of People Partnering - Customer & Support Services at Dŵr Cymru Welsh Water
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Insights For Selling To Daf

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daf is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daf

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daf move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daf take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Daf

Personality Compatibility


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