Daria Shilina

Observer
DISC Type : ci

Digital Commerce Strategy Lead – Growth & Retention at Assembly Global

Warsaw, Mazowieckie, Poland

Overview

Daria is a Digital Commerce Strategy Lead at Assembly Global, specializing in e-commerce consultancy for premier CPG brands like MARS, P&G, and Unilever. She has a background in digital product development and a Masters degree from the University of Wroclaw. People who have worked with her describe her as being very collaborative.

Her professional interests include a focus on major industry innovators in technology and data analytics, such as Google and Nielsen. She channels this into identifying new industry solutions and optimizing digital strategies for global brands, consistently looking for whats next in the digital commerce space.

Pioneered the use of predictive AI eye-tracking SaaS solutions to optimize media creatives based on data-driven consumer insights.

Personality Overview

Example Seeker

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

CPG E-commerce Strategy
Her career is built on developing e-commerce growth roadmaps and strategies for global CPG brands like Mondelez, Unilever, and MARS.
AI in Marketing
She has implemented and supervised new AI engine optimizations and used predictive AI solutions for media creative optimization in her current role.
Client Portfolio Growth
She has a proven track record of identifying business development opportunities, securing additional revenue, and winning new clients through strategic pitches.

Media Appearances

Daria has no verified media appearances

Work History

3-2025
Digital Commerce Strategy Lead – Growth & Retention at Assembly Global
8-2023 - 3-2025
Digital Commerce Growth Lead at Assembly Global
9-2021 - 8-2023
E-commerce Strategy Team Leader at Brand New Galaxy
7-2021 - 9-2021
Senior eCommerce Strategist at Publicis Commerce
2-2020 - 7-2021
eCommerce Strategist at Publicis Commerce

Education

2016 - 2018
Master's degree from University of Wroclaw
2011 - 2015
Bachelor's degree from Higher School of Economics

More Information

Social Presence :

Prographics :

Exp : 7 Location : Warsaw, Mazowieckie, Poland Job Level : Middle Designation : Digital Commerce Strategy Lead – Growth & Retention at Assembly Global
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Insights For Selling To Daria

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daria is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Daria

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Daria move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Daria take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Daria

Personality Compatibility


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