Daria Shilina in

Daria Shilina

Observer · DISC type ci
Digital Commerce Strategy Lead – Growth & Retention at Assembly Global
📍 Warsaw, Mazowieckie, Poland

Daria is a Digital Commerce Strategy Lead at Assembly Global, specializing in e-commerce consultancy for premier CPG brands like MARS, P&G, and Unilever. She has a background in digital product development and a Masters degree from the University of Wroclaw. People who have worked with her describe her as being very collaborative.

Her professional interests include a focus on major industry innovators in technology and data analytics, such as Google and Nielsen. She channels this into identifying new industry solutions and optimizing digital strategies for global brands, consistently looking for whats next in the digital commerce space.

Pioneered the use of predictive AI eye-tracking SaaS solutions to optimize media creatives based on data-driven consumer insights.

Read the full overview →
Experience
7 Years
Current Role
Digital Commerce Strategy Lead – Growth & Retention
Job Level
Middle
Location
Warsaw, Mazowieckie, Poland
Personality Overview

How Daria shows up

Example Seeker
Assertive
Value Driven

They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Daria cares about

CPG E-commerce Strategy
Her career is built on developing e-commerce growth roadmaps and strategies for global CPG brands like Mondelez, Unilever, and MARS.
AI in Marketing
She has implemented and supervised new AI engine optimizations and used predictive AI solutions for media creative optimization in her current role.
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Career

Work history

3-2025
Digital Commerce Strategy Lead – Growth & Retention
Assembly Global
8-2023 - 3-2025
Digital Commerce Growth Lead
Assembly Global
9-2021 - 8-2023
E-commerce Strategy Team Leader
Brand New Galaxy
7-2021 - 9-2021
Senior eCommerce Strategist
Publicis Commerce
2-2020 - 7-2021
eCommerce Strategist
Publicis Commerce
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2018
Master's degree
University of Wroclaw
2011 - 2015
Bachelor's degree
Higher School of Economics
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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