Daria Shilina
Login to view DISC.Daria is a Digital Commerce Strategy Lead at Assembly Global, specializing in e-commerce consultancy for premier CPG brands like MARS, P&G, and Unilever. She has a background in digital product development and a Masters degree from the University of Wroclaw. People who have worked with her describe her as being very collaborative.
Her professional interests include a focus on major industry innovators in technology and data analytics, such as Google and Nielsen. She channels this into identifying new industry solutions and optimizing digital strategies for global brands, consistently looking for whats next in the digital commerce space.
Pioneered the use of predictive AI eye-tracking SaaS solutions to optimize media creatives based on data-driven consumer insights.
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