David Furman

Planner
DISC Type : Sc

Chief Marketing Officer at Hyster-Yale Group

Greenville-Washington, North Carolina Area, United States

Overview

David has no verified overview

Personality Overview

Inflexible

Disciplined

Slower Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

6-2023
Chief Marketing Officer at Hyster-Yale Group
1-2018 - 7-2023
President - Marketing, Strategy & Business Development at Hyster-Yale Group
10-2013 - 12-2017
President of Sales, Americas at Hyster-Yale Group
12-2007 - 10-2013
Vice President of Marketing & General Manager of Telematics and Fleet Solutions at The Raymond Corporation, a Toyota Industries Company
2005 - 2007
Sr. Manager - Business & Channel Development at Agfa Graphics

Education

Master of Business Administration (MBA) from Binghamton University
Bachelor of Science (BS) from Ramapo College of New Jersey

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greenville-Washington, North Carolina Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Hyster-Yale Group
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from David

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can David take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And David

Personality Compatibility


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