Ian is a customer insight professional with over 16 years of experience in retail, financial services, and B2B sectors. He has a proven track record of developing teams and using data-driven storytelling to orchestrate organizational change. People who have worked with him describe him as a "true change agent. "
He is passionate about leveraging customer data to enhance marketing and is deeply engaged in the professional community, attending events to learn from loyalty experts globally. He endeavors to make the work environment fun while facilitating the success of his team and the organization.
Unique fact: While at Direct Line Group, Ian led the complete overhaul of their martech stack to enable more connected customer journeys.
Read the full overview →They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.
Ian has no verified education history
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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