Ian Strong

Organizer
DISC Type : Sd

Head of CRM Operations and Data at ClearScore

London, England, United Kingdom

Overview

Ian is a customer insight professional with over 16 years of experience in retail, financial services, and B2B sectors. He has a proven track record of developing teams and using data-driven storytelling to orchestrate organizational change. People who have worked with him describe him as a "true change agent. "

He is passionate about leveraging customer data to enhance marketing and is deeply engaged in the professional community, attending events to learn from loyalty experts globally. He endeavors to make the work environment fun while facilitating the success of his team and the organization.

Unique fact: While at Direct Line Group, Ian led the complete overhaul of their martech stack to enable more connected customer journeys.

Personality Overview

Somewhat Formal

Pleasant

Trusting Of Others

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

CRM Migration
He is currently hiring a CRM Technology Manager, specifically a Braze specialist, to help deliver the next phase of a global CRM migration at ClearScore.
Data Activation
His team is focused on strengthening 1st-party data activation in paid media, including hiring an Adtech Specialist to support this initiative.
Customer Loyalty
He recently attended "The BIG Handshake 23, " an event focused on learning about the challenges and successes of loyalty experts from around the world.

Media Appearances

Ian has no verified media appearances

Work History

2-2024
Head of CRM Operations and Data at ClearScore
11-2021 - 2-2024
Head of Customer Data & Interactions at Direct Line Group
1-2020 - 11-2021
Head of Campaign Selections at Direct Line Group
5-2018 - 1-2020
Manager, CRM Customer Management at John Lewis & Partners
8-2016 - 5-2018
Senior customer insight analyst at John Lewis & Partners

Education

Ian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of CRM Operations and Data at ClearScore
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ian

Personality Compatibility


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