Ian is a customer insight professional with over 16 years of experience in retail, financial services, and B2B sectors. He has a proven track record of developing teams and using data-driven storytelling to orchestrate organizational change. People who have worked with him describe him as a "true change agent. "
He is passionate about leveraging customer data to enhance marketing and is deeply engaged in the professional community, attending events to learn from loyalty experts globally. He endeavors to make the work environment fun while facilitating the success of his team and the organization.
Unique fact: While at Direct Line Group, Ian led the complete overhaul of their martech stack to enable more connected customer journeys.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Ian has no verified education history
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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