Janice Hooley

Trailblazer
DISC Type : ID

Customer Marketing Manager at Griffith Foods

Nottingham, England, United Kingdom

Overview

Janice is a Customer Marketing Manager at Griffith Foods, specializing in food marketing and nutrition with a strong commercial background. Her experience at Tesco and with global FMCG brands involves data-driven, customer-focused solutions. People who have worked with Janice describe her as enthusiastic, creative, hardworking, and commercially aware.

She dedicates her personal time to community support, serving as a Board of Trustees member for Friary Drop-In, a homelessness charity. In this role, she focuses on nutrition wellbeing and access to healthier food, combining her professional expertise with her passion for helping others.

She once scaled a personal training business to nearly £1 million in revenue during the COVID-19 pandemic.

Personality Overview

Friendly But Fast

Achievement-Oriented

Assertive

A combination of speed and relationship gets the best response from them.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Nutrition & Wellbeing
A core theme in her career, from her role as a nutrition specialist to her volunteer work focusing on healthier food access for the homeless.
Food Innovation
Combines nutrition insight, flavor trends, and consumer behavior to bring new products to market for major retailers and global food brands.
Data-Driven Marketing
Has a track record of integrating data-driven digital marketing, digitizing CRM systems, and using SEO and PPC to drive growth and enhance customer experience.

Media Appearances

Janice has no verified media appearances

Work History

2-2025
Customer Marketing Manager at Griffith Foods
5-2023
Member Board of Trustees at Friary Drop-In
1-2024 - 6-2024
Marketing Director (Interim) at SOPHISTICATED LEGS LTD
11-2020 - 3-2022
Director Of Marketing And Business Development at JC Sport Nutrition
3-2019 - 12-2019
Head of Marketing and Communication at Pendragon Vehicle Management

Education

Marketing strategy from Nottingham University Business School
2019 - 2020
Personal Training Diploma from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 4 Location : Nottingham, England, United Kingdom Job Level : Middle Designation : Customer Marketing Manager at Griffith Foods
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Insights For Selling To Janice

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janice is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Janice

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Janice move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Janice take some risk or not?

  • If necessary, they will be ready to take risks.

You And Janice

Personality Compatibility


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