Kathie Coad

Enigma
DISC Type : idc

Head of External Affairs at Department for Environment, Food and Rural Affairs

United Kingdom

Overview

Kathie has no verified overview

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Kathie has no verified topics they care about

Media Appearances

Kathie has no verified media appearances

Work History

2-2023
Head of External Affairs at Department for Environment, Food and Rural Affairs
6-2022 - 2-2023
Head of Campaigns, Marketing and Brand (interim) at Department for Environment, Food and Rural Affairs
5-2019 - 6-2022
Deputy Head of External Affairs, DEFRA at Department for Environment, Food and Rural Affairs
6-2015 - 5-2019
Strategic Communications Manager at Department for Transport (DfT), United Kingdom
6-2010 - 6-2015
Senior Events and Visits Manager, Deputy Prime Minister's Office (Cabinet Office and No10) at Cabinet Office

Education

2003 - 2006
Communication and Media BA (Hons) from Bournemouth University
2001 - 2003
English Literature from Guildford College

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Head of External Affairs at Department for Environment, Food and Rural Affairs
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Insights For Selling To Kathie

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kathie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kathie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kathie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kathie

Personality Compatibility


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