Katie McElroy

Commander
DISC Type : D

VP of Marketing at Pelican Products, Inc.

Seattle, Washington, United States

Overview

Katie has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

6-2025
VP of Marketing at Pelican Products, Inc.
4-2023 - 6-2025
Marketing Director at Filson
8-2022 - 4-2023
Director, Growth Marketing at Bamboo
2-2021 - 8-2022
Group Business Director at Zenith Media Australia
4-2018 - 2-2021
Marketing | Media & Digital Lead at Universal Pictures

Education

2006 - 2010
Bachelor of Arts (B.A.) from University of Washington
2008 - 2009
Spanish from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 17 Location : Seattle, Washington, United States Job Level : Senior Designation : VP of Marketing at Pelican Products, Inc.

Interested in

Entertainment

Deadpool, The Secret Life of Pets 2

URL has been copied!

Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Katie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Katie

Personality Compatibility


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