Keisha Broadway

Energizer
DISC Type : I

Director of Sales, Beauty North America at Aptar

United States

Overview

Keisha has no verified overview

Personality Overview

Full Of Energy

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Keisha has no verified topics they care about

Media Appearances

Keisha has no verified media appearances

Work History

10-2025
Director of Sales, Beauty North America at Aptar
7-2024 - 9-2025
Account Manager (National) at Anomatic Corporation
2018 - 7-2024
North America Sales Director at Hoffmann Neopac AG
2013 - 2018
Brand Manager at L'oreal
10-2008 - 2013
Account Manager at Procter & Gamble

Education

Master's degree from University of Maryland
Bachelor of Arts (B.A.) from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Mid-senior Designation : Director of Sales, Beauty North America at Aptar
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Insights For Selling To Keisha

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keisha is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Keisha

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Keisha move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Keisha take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Keisha

Personality Compatibility


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