Laura Alhelí Segarra

Questioner
DISC Type : c

Innovation District Experiences Director at Tecnológico de Monterrey

Monterrey, Nuevo León, Mexico

Overview

Laura is the Director of Innovation and Experience at Tecnológico de Monterrey, where she applies her expertise in strategic design to create and implement high-impact innovation initiatives. With a background in building entrepreneurial ecosystems and a certification in Design Thinking from MIT, she excels at turning conceptual models into real-world solutions.

She is passionate about continuous learning and views personal development as a design project, emphasizing the power of self-reinvention. Laura is driven by the goal of building collaborative communities with a shared purpose, believing that people are the true catalysts for innovation and systemic change.

Unique Fact: She has spearheaded key initiatives like "The Next Decade: Water Disruption" to solve critical challenges through open innovation.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Innovation Ecosystems
Her career at Tecnológico de Monterrey has been focused on directing and strengthening entrepreneurship and innovation ecosystems across multiple campuses and regions.
Strategic Design
As a Strategic Designer for Innovation, she leads the process of designing and implementing new initiatives, from initial ideation through to final execution.
Open Innovation
She holds a certificate in Open Innovation and actively explores how to facilitate collaborative models to address complex issues like water scarcity and sustainable energy.

Media Appearances

Laura has no verified media appearances

Work History

9-2024
Innovation District Experiences Director at Tecnológico de Monterrey
1-2021 - 12-2024
Strategic Designer for Innovation at Tecnológico de Monterrey
9-2019 - 1-2021
Directora Zona Emprendimiento Innovador Región Centro at Tecnológico de Monterrey
12-2017 - 9-2019
Regional Director of Entrepreneurship and Innovation ecosystem– Western Region at Tecnológico de Monterrey
9-2016 - 12-2017
Director of entrenpreneurship and innovation zone- campus Guadalajara at Tecnológico de Monterrey

Education

2018 - 2018
Mastering Design Thinking from Massachusetts Institute of Technology
2009 - 2011
Master of business administration with a concentration in marketing from TEC Milenio

More Information

Social Presence :

Prographics :

Exp : 16 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Innovation District Experiences Director at Tecnológico de Monterrey
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Insights For Selling To Laura Alhelí

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura Alhelí is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura Alhelí

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura Alhelí move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura Alhelí take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura Alhelí

Personality Compatibility


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