Laura Pulido

Critic
DISC Type : C

Vice President of Sales at International Workplace Group plc

Área metropolitana de Bogotá D.C., Colombia

Overview

Laura Pulido serves as the Vice President of Sales for Latin America at International Workplace Group (IWG), building on her extensive leadership experience at WeWork. A graduate of the Universidad Sergio Arboleda MBA program, colleagues describe her as an inspiring, dynamic, and influential leader with a global vision.

She recently returned to the real estate industry to lead sales for IWGs entire brand portfolio across Latin America after a strategic business development role at DiDi Food.

Personality Overview

Critic

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Flexible Workspaces
Her career is rooted in the flexible office sector, having held senior sales and business development positions at industry leaders WeWork and IWG.
Sales Team Leadership
She actively recruits sales managers with a "hunter" mentality, demonstrating her focus on building high-performing teams to drive regional expansion and growth.
LatAm Market Growth
Her roles have consistently centered on driving business development and sales across key Latin American markets, including Colombia, Peru, Costa Rica, and Mexico.

Media Appearances

Laura has no verified media appearances

Work History

5-2025
Vice President of Sales at International Workplace Group plc
12-2024 - 5-2025
Business development Leader - Colombia, Perú, Costa Rica at DiDi Food
3-2021 - 11-2024
Head Of Sales at WeWork
3-2020 - 2-2021
Sales Director at WeWork
9-2019 - 2-2020
Business Development Director at WeWork

Education

2018 - 2020
Master of Business Administration - MBA from Universidad Sergio Arboleda
2010 - 2010
Young Executive Training Program from Universidad Sergio Arboleda

More Information

Social Presence :

Prographics :

Exp : 11 Location : Área metropolitana de Bogotá D.C., Colombia Job Level : Senior Designation : Vice President of Sales at International Workplace Group plc
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Laura

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Laura take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Laura

Personality Compatibility


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