Lisa Diehl

Inquirer
DISC Type : cd

Director, Consumer Care at Freshpet

United States

Overview

Lisa Diehl is the Director of Consumer Care at Freshpet, defining strategies to enhance customer experience across North America and Europe. With over 35 years in consumer affairs, including board leadership at SOCAP International, she is a strong professional with a Six Sigma White Belt certification and expertise in operations management and CRM.

Lisa is an avid dog lover, often bringing her dog, Bean, to the Freshpet offices. Originally from Chicago and having spent time in Sacramento, she now resides in California and commutes regularly to Freshpets East Coast offices, showcasing a dynamic and committed lifestyle.

She is a Bronze winner in the 2025 Stevie® Awards for Women in Business in the "Maverick of the Year" category.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer Experience
Her entire career is focused on consumer care and advocacy. She is a speaker at the 2025 National CX Conference and was named a Top 30 CX Executive.
Women in Leadership
She was recently recognized as a finalist and Bronze winner in the 2025 Stevie® Awards for Women in Business for "Maverick of the Year. "
CX Technology
She frequently discusses implementing AI-powered chatbots and sophisticated CRM systems to improve consumer interactions and operational efficiency at Freshpet.

Media Appearances

Lisa has no verified media appearances

Work History

2-2022
Director, Consumer Care at Freshpet
1-2015 - 12-2023
Director - National Board of Directors at SOCAP International
1-2019 - 12-2021
Board Chair - National Board of Directors at SOCAP International
1-2018 - 12-2018
Board Chair-Elect - National Board of Directors at SOCAP International
9-2016 - 2-2022
Manager, Consumer Advocacy - Global Retail Division, North America Consumer at Blue Diamond Growers

Education

6-2021 - 3-2022
Professional Certification from UC Irvine
Associate’s Degree from VIP Travel School

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Mid-senior Designation : Director, Consumer Care at Freshpet
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • Their decision making speed is somewhere in the middle.
  • Can Lisa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lisa

Personality Compatibility


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