Max McShane is the Global Head of Digital at Octopus Energy, where he pioneers data-driven marketing strategies that have propelled the company to unicorn status. He focuses on creating exceptional customer experiences and is considered creative and knowledgeable in brand awareness. He holds a BSc from Leeds Beckett University.
There is no publicly available information regarding Maxs personal life, hobbies, or interests outside of his professional work in the energy and marketing sectors.
His unique approach to customer service includes personalizing hold music based on a callers birth year, leading to customers asking to be put back on hold to finish a song.
Read the full overview →They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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