Max McShane

Critic
DISC Type : C

Global Head of Digital at Octopus Energy

London, England, United Kingdom

Overview

Max McShane is the Global Head of Digital at Octopus Energy, where he pioneers data-driven marketing strategies that have propelled the company to unicorn status. He focuses on creating exceptional customer experiences and is considered creative and knowledgeable in brand awareness. He holds a BSc from Leeds Beckett University.

There is no publicly available information regarding Maxs personal life, hobbies, or interests outside of his professional work in the energy and marketing sectors.

His unique approach to customer service includes personalizing hold music based on a callers birth year, leading to customers asking to be put back on hold to finish a song.

Personality Overview

Negotiator

Precise

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Customer Centricity
Prioritizes initiatives that increase "customer love" and drive growth, focusing on outrageously good customer experiences.
Disrupting Energy
Passionate about Octopus Energy's mission to lead a global disruption of the energy industry with clean, green technology.
Agile Marketing
Advocates for an agile 'break it down' approach, using rapid, small-scale experiments to test, iterate, and learn from products in the open.

Media Appearances

Max has no verified media appearances

Work History

7-2023
Global Head of Digital at Octopus Energy
1-2018
Head Of Digital at Octopus Energy
8-2016 - 1-2018
Creative, Data-Driven Marketing at Maxmcshane.com
9-2014 - 8-2016
Marketing Manager at Welford Media
10-2012 - 9-2014
Marketing Coordinator at Santoro Ltd.

Education

2006 - 2009
BSc from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Digital at Octopus Energy
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Max

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Max take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Max

Personality Compatibility


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