Michael Schwartz

Questioner
DISC Type : c

AI Product Marketing at Benchling

San Francisco, California, United States

Overview

Michael has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2022
AI Product Marketing at Benchling
1-2020 - 1-2022
Head Of Product Marketing at Benchling
10-2015 - 1-2020
Senior Director, Life Sciences Vertical at Salesforce
6-2005 - 10-2015
Co-founder, VP Marketing at Fluxion Biosciences
Product Manager at Advanced Stent Technologies (acquired: Boston Scientific)

Education

BS from University of California, Berkeley
MS from Columbia Engineering

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco, California, United States Job Level : Middle Designation : AI Product Marketing at Benchling
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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