Nick Roethel

Questioner
DISC Type : c

Chief Operating Officer at Metropolitan Transportation Commission

San Francisco Bay Area, United States

Overview

Nick Roethel is the Chief Operating Officer for the Metropolitan Transportation Commission (MTC) and the Association of Bay Area Governments (ABAG). An award-winning technology leader with degrees from Cardinal Stritch University, he is recognized for his expertise in cybersecurity and strategic innovation. Colleagues describe him as a strategic leader who communicates complex technical issues with clarity.

He is a published author for technology and government publications and has spoken at industry events on topics ranging from cybersecurity to people-centric leadership.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Transportation Technology
As COO of a major transit authority and a speaker at global tolling summits, he is deeply involved in leveraging technology to create smarter, safer mobility systems.
Cybersecurity Strategy
He oversees agency-wide cybersecurity and holds a Certified Data Privacy Solutions Engineer (CDPSE) certification, often speaking on the topic.
People-Centric Leadership
He is a public speaker on this topic and his recent social media activity shows a focus on hiring pivotal leadership roles to shape organizational culture.

Media Appearances

Nick Roethel – Metropolitan Transportation Commission. Featured in ToggleMAG

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Work History

8-2023
Chief Operating Officer at Metropolitan Transportation Commission
10-2012 - 8-2023
CIO (Section Director, Technology Services) at Metropolitan Transportation Commission
6-2012 - 11-2012
Head of IT Risk and Forensics at CUNA Mutual Group
7-2006 - 6-2012
CIO (Director of Information Technology) at City of New Berlin
3-2001 - 7-2006
Manager of Technical Infrastructure at City of Waukesha

Education

12-2022
Master of Science - MS from Cardinal Stritch University
B.S. from Cardinal Stritch University
A.A.S. from UW-Milwaukee at Waukesha
Master of Science - MS from Cardinal Stritch University

More Information

Social Presence :

Prographics :

Exp : 33 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Operating Officer at Metropolitan Transportation Commission
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nick take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nick

Personality Compatibility


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