Nicole Barker, MBA

Commander
DISC Type : D

Senior Director of Product at Vitalant

Buffalo, Wyoming, United States

Overview

Nicole is a healthcare executive with a unique background as a board-certified Registered Nurse and an MBA. She currently serves as a Senior Director of Product at Vitalant, focusing on strategic relationships and market operations. Colleagues describe her as tenacious, loyal, and exceptionally hard-working, with expertise in customer success and P&L management.

Outside of her professional life, Nicole is deeply involved in her community through youth sports. She serves as a volunteer leader and non-profit board member for the Greater Northwest Soccer Association in Trophy Club, TX, and is also a certified soccer referee with North Texas Soccer.

Interesting fact: She combines her executive healthcare career with a passion for community sports, actively serving as a youth soccer referee and non-profit board member.

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Healthcare Leadership
Her career is dedicated to "Transforming healthcare one patient, one hospital at a time! " through leadership roles in companies like Vitalant and DispatchHealth.
Empathetic Management
She has posted about the human impact of business decisions, stating layoffs are "deeply human events" that require empathy and compassion.
Customer Success
She previously built and led a Customer Success program from the ground up at Premier Inc. and is described as tenacious in ensuring the best customer experience.

Media Appearances

Nicole has no verified media appearances

Work History

12-2025
Senior Director of Product at Vitalant
3-2022 - 9-2025
Senior Director, Strategic Market Operations at DispatchHealth
7-2018 - 11-2021
Head of Customer Success and Engagement at Premier Inc.
8-2015 - 5-2020
Soccer Referee (Grade 7) at North Texas Soccer
8-2014 - 8-2015
Referee (Grade 8) at North Texas Soccer

Education

Masters of Business (MBA) | Bachelor of Science in Nursing - BSN from Western Governors University
ADN from Angelo State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Buffalo, Wyoming, United States Job Level : Senior Designation : Senior Director of Product at Vitalant
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nicole

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They can take decisions very fast if you manage to convince them.
  • Can Nicole take some risk or not?

  • The risks don’t matter much to them.

You And Nicole

Personality Compatibility


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