Nima B.

Editor
DISC Type : SC

Director of Product Design at Strava

San Francisco Bay Area, United States

Overview

Nima has no verified overview

Personality Overview

Slow Buyer

Skeptic

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Nima has no verified topics they care about

Media Appearances

Nima has no verified media appearances

Work History

7-2022
Director of Product Design at Strava
2021 - 7-2022
Senior UX Manager at Shopify
2020 - 2021
Service Design Director (Personal Banking, Payments, Authentication, and Multi-platform experiences) at TD
2017 - 2020
Associate Director, Experience Strategy and Design (mobile app) at TD
2016 - 2017
Lead, Senior UX Consultant at Manulife

Education

MBA from Concordia University Chicago
2024
Designing and Building AI/ML Products and Services from MIT Professional Education
User Innovation (edX) from Massachusetts Institute of Technology
Professional Education - Entrepreneurial Negotiations (edX) from Massachusetts Institute of Technology
Bachelor of Science (B.Sc.) from Troy University

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director of Product Design at Strava
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Insights For Selling To Nima

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nima is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nima

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Nima move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Nima take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Nima

Personality Compatibility


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