Scott Bonander

Questioner
DISC Type : c

Marketing Operations Manager at Accela

Queen Creek, Arizona, United States

Overview

Scott is a Marketing Operations Manager and a 4X Marketo Certified Expert with deep proficiency in Bizible, Monday. com, and Salesforce. He specializes in managing and automating global marketing campaigns, lead generation, and ensuring database hygiene. He holds an Associate of Applied Science from North Idaho College.

Originally from Montana, Scott has built his career in the marketing automation space. He values professional connections and building his network with colleagues and peers in the industry. He shows a keen interest in continuing his education and earning new certifications.

Unique fact: Scott holds multiple expert-level certifications, including being a 4X Marketo Certified Expert and a Salesforce Certified Marketing Cloud Email Specialist.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marketing Automation
Possesses extensive, certified expertise in Marketo, alongside proficiency in Salesforce Marketing Cloud, Jeto, and Bizible to drive campaign success.
Campaign Operations
Manages end-to-end campaign execution and cross-functional projects, utilizing tools like Monday. com to ensure seamless coordination across global teams.
Data Integrity
Emphasizes the importance of database hygiene and data management as a core focus in his marketing operations roles.

Media Appearances

Scott has no verified media appearances

Work History

7-2022
Marketing Operations Manager at Accela
1-2021 - 7-2022
Marketing Automation Lead at Neo4j
4-2020 - 1-2021
Marketing Automation Lead at MRM
10-2015 - 4-2020
Marketing Automation Manager at WealthVest
6-2013 - 9-2015
E-Commerce Webmaster & Email Marketing Specialist at Kenetrek Boots

Education

2001 - 2004
Associate of Applied Science from North Idaho College
1998 - 2001
Education details unavailable from Belgrade High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Queen Creek, Arizona, United States Job Level : Middle Designation : Marketing Operations Manager at Accela
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Scott

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Scott take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Scott

Personality Compatibility


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