Tara Mulcahy

Evaluator
DISC Type : sdc

Senior Vice President, Head of Global Marketing Partnerships at National Basketball Association (NBA)

New York, New York, United States

Overview

Tara has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Tara has no verified topics they care about

Media Appearances

Tara has no verified media appearances

Work History

1-2022
Senior Vice President, Head of Global Marketing Partnerships at National Basketball Association (NBA)
12-2020
Senior Vice President, Global Marketing Partnerships at National Basketball Association (NBA)
2-2016 - 12-2020
Vice President, Global Marketing Partnerships at National Basketball Association (NBA)
2-2015 - 1-2016
Vice President, Global Sponsorships at SAP
3-2014 - 1-2015
Senior Director, Global Sponsorships at SAP

Education

BA from University of New Hampshire
BA from Regents College, London
Education details unavailable from Staples High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Head of Global Marketing Partnerships at National Basketball Association (NBA)
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tara

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tara take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tara

Personality Compatibility


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