Ty Sorensen

Evaluator
DISC Type : Dsc

Vice President, Sales, Marketing, & Customer Success at ISPN

Overland Park, Kansas, United States

Overview

Ty is the Vice President of Sales, Marketing, & Customer Success at ISPN, specializing in data-driven Go-to-Market strategies to fuel revenue and retention. A University of Nebraska-Lincoln graduate and award-nominated sales operations professional, colleagues describe him as an exceptional analyst who translates complex data into actionable business strategies and process optimizations.

Outside of work, Ty is a self-proclaimed "gear nerd" whose passion for the outdoors led him to start his career selling premium equipment. He is a supporter of Kansas City sports, particularly womens soccer, and enjoys attending games with his family. His interests include the NFL and outdoor brands like The North Face.

His career began unexpectedly with a job selling outdoor gear, which he took simply to get a discount on equipment he loved.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Rural Broadband
Writes frequently about the importance of accurate broadband mapping and using BEAD funding to bring fiber internet to underserved rural communities.
Go-to-Market Strategy
His professional focus is on building data-driven GTM motions and aligning teams to create scalable growth and optimize the revenue flywheel.
Data & Analytics
Praised for his exceptional talent in deciphering intricate data to create models and recommendations that guide key business decisions and strategy.

Media Appearances

Ty has no verified media appearances

Work History

4-2025
Vice President, Sales, Marketing, & Customer Success at ISPN
10-2023 - 4-2025
Director of Sales & Marketing at ISPN
9-2024
Executive Member at Pavilion
4-2021 - 8-2023
Director, Revenue Strategy, & Intelligence at Ruby
10-2019 - 4-2021
Director, Sales Operations at Ruby

Education

2008 - 2012
Bachelor of Science (BS) from University of Nebraska-Lincoln
2019 - 2020
Data Analytics Bootcamp from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 19 Location : Overland Park, Kansas, United States Job Level : Senior Designation : Vice President, Sales, Marketing, & Customer Success at ISPN

Interested in

Entertainment

Music, Movies

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Insights For Selling To Ty

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ty is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ty

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ty move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ty take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ty

Personality Compatibility


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