Aaron Frank

Pioneer
DISC Type : IDS

Chief Marketing and Insights Officer at BENlabs

Los Angeles Metropolitan Area, United States

Overview

Aaron has no verified overview

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Aaron has no verified topics they care about

Media Appearances

Aaron has no verified media appearances

Work History

5-2024
Chief Marketing and Insights Officer at BENlabs
5-2018 - 11-2024
SVP, Marketing, Insights and Strategy at BENlabs
1-2017 - 4-2018
VP, Strategy and Insights at BENlabs
10-2009 - 1-2017
Director, Corporate Citizenship, Insights and Integration at The Walt Disney Company
10-2008 - 10-2009
Director, Environmental Affairs at The Walt Disney Company

Education

Bachelor of Arts from University of Pennsylvania
Master of Science from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing and Insights Officer at BENlabs
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Aaron

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are generally fast movers and can take quick decisions
  • Can Aaron take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Aaron

Personality Compatibility


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