Alara Ozhan Zeren

Evaluator
DISC Type : CSD

Product & Go To Market Director at Hairstory

Nutley, New Jersey, United States

Overview

Alara has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Alara has no verified topics they care about

Media Appearances

Alara has no verified media appearances

Work History

10-2023
Product & Go To Market Director at Hairstory
10-2022 - 10-2023
Global Marketing & Product Development Manager, CeraVe DMI at L'Oréal
10-2021 - 10-2022
Assistant Global Marketing Manager, Cerave DMI at L'Oréal
11-2019 - 10-2021
Product Manager, La Roche-Posay at L'Oréal
10-2018 - 11-2019
Marketing Management Trainee at L'Oréal

Education

2014 - 2018
Bachelor from Galatasaray Üniversitesi
2016 - 2016
Business Administration and Management from KEDGE Business School
2009 - 2014
Education details unavailable from Saint Joseph French Highschool

More Information

Social Presence :

Prographics :

Exp : 7 Location : Nutley, New Jersey, United States Job Level : Mid-senior Designation : Product & Go To Market Director at Hairstory

Interested in

Sports

Basketball

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Insights For Selling To Alara

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alara is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alara

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alara move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alara take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alara

Personality Compatibility


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