Andrea Richter

Critic
DISC Type : C

Brand Manager, Breakfast at Pepperidge Farm

Norwalk, Connecticut, United States

Overview

Andrea has no verified overview

Personality Overview

Objective Thinker

Critic

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Andrea has no verified topics they care about

Media Appearances

Andrea has no verified media appearances

Work History

4-2016
Brand Manager, Breakfast at Pepperidge Farm
8-2015 - 6-2016
Manager, Consumer Connections at Pepperidge Farm
10-2014 - 8-2015
Manager, Consumer Connections at Pepperidge Farm
8-2012 - 10-2014
Senior Associate Brand Manager at Pepperidge Farm
8-2009 - 8-2012
Associate Brand Manager at Pepperidge Farm

Education

2007 - 2009
MBA from Cornell Johnson Graduate School of Management
1996 - 2000
BA from Bucknell University
1986 - 1996
High School from Greenwich Academy

More Information

Social Presence :

Prographics :

Exp : 22 Location : Norwalk, Connecticut, United States Job Level : Middle Designation : Brand Manager, Breakfast at Pepperidge Farm
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Andrea

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Andrea take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Andrea

Personality Compatibility


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