Becca Cullati

Inspirer
DISC Type : id

Director of Education, Events & Field Development at Crown Affair

Los Angeles, California, United States

Overview

Becca has no verified overview

Personality Overview

Charming & Persuasive

Generous

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Becca has no verified topics they care about

Media Appearances

Becca has no verified media appearances

Work History

8-2025
Director of Education, Events & Field Development at Crown Affair
7-2025 - 8-2025
Consultant, Education, Events & Field Team Development at Ethique Beauty
6-2024 - 5-2025
Senior Director, Global Education, Events + Field Sales at Glow Recipe
5-2023 - 6-2024
Director, Retail Education and Events at amika
8-2022 - 5-2023
Global Director, Retail & Salon Education at Briogeo Hair Care

Education

English from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director of Education, Events & Field Development at Crown Affair
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Insights For Selling To Becca

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becca is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Becca

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Becca move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Becca take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Becca

Personality Compatibility


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