Brenna Schaefer, MBA

Visionary
DISC Type : Ds

VP of Brand & Product Marketing at Henry Meds

Frisco, Texas, United States

Overview

Brenna is an executive marketing leader with over 20 years of experience shaping brands and architecting go-to-market strategies for tech companies. A Penn State University graduate, she excels at transforming startups into enterprise-ready players. Colleagues describe her as insightful, strategic, hard-working, and dynamic, noting her ability to mentor teams effectively.

Describing herself as a "fun-loving executive, " Brenna thrives in environments with rich cultures, high-quality collaborators, and continuous motion. She is a supportive leader who actively champions the ventures of entrepreneurs and colleagues within her network, demonstrating a passion for fostering connection and celebrating the success of others.

She scaled an analyst relations and data intelligence platforms revenue from $12M to $36M by unifying its narrative and launching a new enterprise subscription model.

Personality Overview

Big Vision Person

Objective Evaluator

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Go-to-Market Strategy
Her core expertise involves architecting GTM strategies for new platforms, M&A integrations, and repositioning efforts in competitive markets like AI, SaaS, and telehealth.
Product Marketing
Considers product marketing the foundation of her perspective, focusing on connecting customer needs with company offerings to drive market share.
Startup Growth
Specializes in guiding venture-backed startups through critical inflection points, maturing their marketing infrastructure to attract investors and drive revenue growth.

Media Appearances

Brenna has no verified media appearances

Work History

2-2025 - 12-2025
VP of Brand & Product Marketing at Henry Meds
9-2024 - 2-2025
Director of Product Marketing at Henry Meds
9-2024 - 12-2025
Product Marketing Consultant at The Futurum Group
1-2024 - 9-2024
Chief Marketing Officer at The Futurum Group
1-2022 - 9-2023
Head of Marketing at SafeLease

Education

BA from Penn State University
Study Abroad Program from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 18 Location : Frisco, Texas, United States Job Level : N/A Designation : VP of Brand & Product Marketing at Henry Meds
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Insights For Selling To Brenna

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brenna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brenna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brenna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brenna

Personality Compatibility


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