Cathy Collins

Energizer
DISC Type : I

Chief Financial Officer at DallasNews Corporation

Dallas-Fort Worth Metroplex, United States

Overview

Cathy has no verified overview

Personality Overview

Informal

Full Of Energy

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

3-2024
Chief Financial Officer at DallasNews Corporation
8-2021 - 3-2024
Vice President Finance at The Dallas Morning News
6-2019 - 8-2021
Senior Director Finance at The Dallas Morning News
4-2018 - 6-2019
Director of Financial Planning and Analysis - Digital at The Dallas Morning News
1-2015 - 4-2018
Manager of Finance at Haynes and Boone, LLP

Education

Bachelors from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Chief Financial Officer at DallasNews Corporation
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cathy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cathy take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Cathy

Personality Compatibility


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