Cathy Lang Ho

Captain
DISC Type : DS

Principal at CLHoffice [editorial + curatorial projects]

New York, New York, United States

Overview

Cathy has no verified overview

Personality Overview

Planner & Achiever

Dynamic But Sincere

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

6-2011
Principal at CLHoffice [editorial + curatorial projects]
2000
Professional Activities + Honors at Freelance
2008 - 2019
Contributing Editor at Architect magazine
1995 - 2018
Independent Writer / Editor at Cathy Lang Ho
2007 - 2013
Board Member at Institute for Urban Design (now Urban Design Forum)

Education

Bachelor of Arts - BA from U.C. Berkeley

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Senior Designation : Principal at CLHoffice [editorial + curatorial projects]
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Insights For Selling To Cathy Lang

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy Lang is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cathy Lang

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cathy Lang move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cathy Lang take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cathy Lang

Personality Compatibility


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