Gary Lenaghan

Captain
DISC Type : DS

Global Vice President, Sales Development at BrightEdge

United Kingdom

Overview

Gary Lenaghan is the Global Vice President of Sales Development at BrightEdge, where he directs the companys AI-first strategy and leads a global SDR organization. With a passion for recruitment and team building, he holds an IBM Leadership Sales School Certificate and has a proven track record of scaling high-performing teams.

Colleagues describe Gary as a one-of-a-kind talent who is extremely motivated, funny, and well-organized. He is known for being a great storyteller and a leader who cares deeply about his teams success and potential, always considering the people around him.

Unique fact: Gary spearheaded a successful corporate relocation from London to the U. S. , establishing a new global sales headquarters for BrightEdge in Cleveland.

Personality Overview

Long-Term Thinker

Consummate Professional

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Sales
He is responsible for directing BrightEdge's transition into an AI-first business, leveraging advanced tools and innovative methods to boost revenue and team performance.
Global SDR Leadership
He is responsible for the growth and scale of the entire global Sales Development organization, with extensive experience managing teams and leaders in the USA, EMEA, and APAC.
Team Development
He has a stated passion for recruitment and team development, having personally developed and guided numerous high-performing SDR managers to success.

Media Appearances

Gary has no verified media appearances

Work History

8-2024
Global Vice President, Sales Development at BrightEdge
3-2022 - 8-2024
Global Senior Director, Sales Development at BrightEdge
8-2019 - 3-2022
Senior Director Sales Development - New York/Cleveland at BrightEdge
4-2017 - 8-2019
Director, Sales Development EMEA, New York & Cleveland at BrightEdge
3-2016 - 4-2017
Senior Sales Development Manager - Demand Gen EMEA at BrightEdge

Education

Gary has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Senior Designation : Global Vice President, Sales Development at BrightEdge
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Gary

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Gary take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Gary

Personality Compatibility


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