Gretchen Rubin

Examiner
DISC Type : sc

Founder at Gretchen Rubin Media

New York City Metropolitan Area, United States

Overview

Gretchen Rubin is a highly influential writer and podcaster focusing on happiness, habits, and human nature. A graduate of Yale Law School, she translates complex ideas into clear, practical advice through her bestselling books, including "The Happiness Project" and her "Four Tendencies" framework.

She often uses her own life as a basis for her work, conducting personal experiments to discover what leads to a happier life. She is an avid reader with a special interest in childrens and young-adult literature and co-hosts the popular podcast "Happier with Gretchen Rubin" with her sister.

Before becoming a celebrated author, she clerked for U.S. Supreme Court Justice Sandra Day O’Connor.

Personality Overview

Tough To Convince

Process Oriented

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Habit Formation
Her work provides frameworks for understanding and changing personal and professional habits, as detailed in her bestselling book "Better Than Before."
Human Nature
She created the popular "Four Tendencies" personality framework (Upholder, Questioner, Obliger, Rebel) to explain how people respond to expectations.
Defining Happiness
Her breakout book, "The Happiness Project," chronicles her year-long experiment to find more joy, a central theme in all her work.

Media Appearances

Podcasts - Gretchen Rubin. Featured in gretchenrubin.com

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Treat Yourself Like a Grandchild, Plus a Hack for Sticking to Daily Habits. Featured in gretchenrubin.com

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Very Special Episode: How Do We Deal with the Loss of Our Beloved Father? Advice & Insights. Featured in gretchenrubin.com

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Work History

2020
Founder at Gretchen Rubin Media
2015
Podcast Host at Lemonada Media
1998
Bestselling writer; Podcaster at gretchenrubin.com
1995 - 1996
Clerk to The Honorable Sandra Day O’Connor at The Supreme Court of the United States
1994 - 1995
Clerk to The Honorable Pierre N. Leval at United States Court of Appeals for the Second Circuit

Education

1991 - 1994
J.D. from Yale Law School
1984 - 1989
BA from Yale University

More Information

Social Presence :

Prographics :

Exp : 33 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder at Gretchen Rubin Media
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Insights For Selling To Gretchen

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gretchen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Gretchen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gretchen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Gretchen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Gretchen

Personality Compatibility


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