Imelda Omana-Zapata

Inspirer
DISC Type : id

Director, Clinical Execution at BD

Mountain View, California, United States

Overview

Imelda is a Medical and Scientific Affairs leader at BD, specializing in clinical development and regulatory strategy for implantable and in-vitro diagnostic (IVD) medical devices. Holding a PhD from Universidad Nacional Autónoma de México, she has extensive experience leading clinical projects. Colleagues describe her as passionate, dedicated, creative, and an excellent mentor.

There is no publicly available information about her personal life, hobbies, or interests outside of her professional work.

She has led the full clinical evaluation strategy for complex medical devices to support regulatory submissions in both the US and European Union.

Personality Overview

Generous

Confident & Optimistic

Decisive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Medical Device Regulation
Her work focuses on leading clinical strategy for regulatory submissions of medical devices and IVDs in the US and EU.
Clinical Development
She has a long history of managing clinical projects for Class III and IVD medical devices from development through launch.
In-Vitro Diagnostics (IVD)
A key area of her expertise involves managing clinical studies and regulatory submissions for IVD products.

Media Appearances

Accurate and reproducible enumeration of T-, B-, and NK lymphocytes using the BD FACSLyric 10‑color system: A multisite clinical evaluation. Featured in PLOS ONE

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Performance of a novel BD Stem Cell Enumeration Kit on two flow cytometry systems. Featured in International Journal of Laboratory Hematology (Wiley)

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International Clinical Cytometry Meeting 2023 – BD Biosciences. Featured in BD Biosciences (official event page)

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Work History

10-2022
Director, Clinical Execution at BD
10-2021 - 11-2022
Associate Director of Medical Affairs at BD
10-2020 - 9-2021
Sr. Manager, Clinical Projects at BD
1-2012 - 10-2020
Sr. Clinical Project Lead at BD
6-2010 - 1-2012
Clinical Project Lead at BD

Education

1985 - 1991
PhD from Universidad Nacional Autónoma de México
Certficate from University of California, Santa Cruz

More Information

Social Presence :

Prographics :

Exp : 32 Location : Mountain View, California, United States Job Level : Mid-senior Designation : Director, Clinical Execution at BD
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Insights For Selling To Imelda

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imelda is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Imelda

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Imelda move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Imelda take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Imelda

Personality Compatibility


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