Jarod Greene

Pioneer
DISC Type : SDI

Founding Member at RevRoom

Bellevue, Washington, United States

Overview

Jarod Greene is the Chief Marketing Officer at Vivun, with over 20 years of B2B tech experience and an MBA from the University of Georgia. Described as passionate, strategic, and innovative, he specializes in go-to-market strategy, product marketing, and sales alignment.

His career began in Gartners call center, where he found his passion for using storytelling to connect people with information and solve problems.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Sales
As CMO of Vivun, an AI Sales Agent provider, he is at the forefront of using AI to help sales teams build value and drive urgency in complex deals.
Business Storytelling
He credits storytelling as the single most important skill that has propelled his career forward, from his first role at Gartner to his current position as CMO.
GTM Strategy
He has extensive experience leading go-to-market strategies, product launches, and messaging for multiple high-growth B2B technology companies like Highspot and Apptio.

Media Appearances

Jarod has no verified media appearances

Work History

2023
Founding Member at RevRoom
1-2021
Vice President Product and Customer Marketing at Highspot
1-2018 - 12-2020
Vice President Product Marketing | General Manager TBM Council at Apptio
12-2014 - 12-2017
Vice President of Product Marketing at Cherwell Software
2-2014 - 11-2014
Research Director at Gartner

Education

2011 - 2013
Master of Business Administration (MBA) from University of Georgia - Terry College of Business
1998 - 2002
Bachelor of Arts from Trinity College-Hartford

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bellevue, Washington, United States Job Level : Senior Designation : Founding Member at RevRoom

Interested in

Sports

Basketball, Men's Basketball Team

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Insights For Selling To Jarod

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jarod is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jarod

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jarod move?

  • They are generally fast movers and can take quick decisions
  • Can Jarod take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jarod

Personality Compatibility


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