Jill Schaffler

SVP, Chief Digital Experience Officer at TruStone Financial Credit Union

Burnsville, Minnesota, United States

Overview

Jill Schaffler is the SVP, Chief Digital Experience Officer at TruStone Financial Credit Union. She leads the credit union’s digital strategy and has spent her entire career in the industry. In 2023, she was named a "Credit Union Rock Star" by Credit Union Magazine for her innovation and passion.

Jills personal values align with the credit union movements focus on service and social responsibility, which she finds gives her a sense of purpose beyond her work. She is a recognized leader in her field and has received multiple awards for her contributions, including a Core Value Award at Firefly Credit Union.

She has stated that her relationship with vendor Digital Onboarding is the best shes ever had.

Topics They Care About

Digital Member Experience
Her current role focuses on enhancing the member experience across all digital channels, successfully reducing call volume by 20% by implementing an AI chatbot.
Fintech Partnerships
She speaks publicly about successful vendor collaborations, including with Eltropy and Digital Onboarding, highlighting the value of strong strategic partnerships in achieving digital goals.
Credit Union Mission
She has spent her entire career in the credit union industry because her personal values align with its service-oriented mission and sense of social responsibility.

Media Appearances

Jill Schaffler - Senior Vice President, Enterprise Applications at TruStone Financial Credit Union | The Org. Featured in The Org

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Work History

4-2026
SVP, Chief Digital Experience Officer at TruStone Financial Credit Union
7-2024 - 4-2026
Senior Vice President, Enterprise Applications at TruStone Financial Credit Union
3-2022 - 7-2024
Vice President, Enterprise Applications at TruStone Financial Credit Union
12-2020 - 3-2022
Vice President of Technology/Front Office Applications at TruStone Financial Credit Union
5-2019 - 3-2022
Manager Front Office Applications at Firefly Credit Union

Education

Jill has no verified education history

More Information

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Exp : 24 Location : Burnsville, Minnesota, United States Job Level : Leadership Designation : SVP, Chief Digital Experience Officer at TruStone Financial Credit Union
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