Joanne Sylvestre

Visionary
DISC Type : Ds

Strategy Director at Omnicom Media Group

Miami-Fort Lauderdale Area, United States

Overview

Joanne Sylvestre is a Strategy Director at Omnicom Media Group with 14 years of experience in integrated media and multicultural marketing. A University of Florida graduate, she has led strategy for major brands like General Motors and Google. Colleagues describe her as "knowledgeable", "highly motivated", and a "quick learner".

Joanne identifies as a "Pop-Culture Engineer, " showcasing a passion for leveraging cultural trends and insights within her strategic work. Her career focus on diverse audiences suggests a personal commitment to creating inclusive and representative media that connects with people authentically.

She has served as a juror for the prestigious ANA Multicultural and Inclusivity Awards multiple times.

Personality Overview

Goal-Oriented

Fast But Thoughtful

Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Multicultural Marketing
A core focus of her career, having led multicultural planning for major brands like General Motors and Google, and serving as an ANA Awards juror on the topic.
Integrated Media Strategy
Possesses deep expertise in strategy, negotiation, and execution across all media channels for brands in the tech, auto, retail, and CPG sectors.
Pop Culture Trends
She self-identifies as a "Pop-Culture Engineer, " indicating she uses cultural insights to develop effective and relevant go-to-market strategies for her clients.

Media Appearances

Joanne has no verified media appearances

Work History

1-2024
Strategy Director at Omnicom Media Group
1-2023 - 1-2024
Senior Director, Multicultural Planning at Hero Collective
8-2021 - 12-2022
Director, Multicultural Planning at Hero Collective
8-2020 - 8-2021
Supervisor, Multicultural at PHD
7-2018 - 8-2020
Connections Supervisor, Paid Media at VMLY&R

Education

Certificate from Miami Ad School
Bachelor of Science (B.S.) from University of Florida

More Information

Social Presence :

Prographics :

Exp : 9 Location : Miami-Fort Lauderdale Area, United States Job Level : Mid-senior Designation : Strategy Director at Omnicom Media Group
URL has been copied!

Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joanne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joanne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joanne

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.