Jody Soper

Inspirer
DISC Type : id

Chief Marketing Officer / President of the NBH Charitable Foundation at NBH Bank

Denver, Colorado, United States

Overview

Jody Soper is the Chief Marketing Officer at NBH Bank, where she applies her extensive B2B and B2C experience in the financial services industry. A results-driven executive, she specializes in strategic planning, branding, and customer acquisition, leveraging her MBA from the University of Denver to create impactful marketing solutions that drive revenue and awareness.

Deeply committed to community betterment, Jody also serves as the President of the NBH Charitable Foundation. Her focus on community engagement is a consistent theme throughout her career, having previously managed community involvement strategies and foundations at Bellco Credit Union and Guaranty Bank. She also holds a certificate in Corporate Community Involvement.

Unique fact: In addition to her executive marketing role, she is President of her companys charitable foundation, guiding its philanthropic efforts.

Personality Overview

Fast Adopter

Confident & Optimistic

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Corporate Philanthropy
Serves as President of the NBH Charitable Foundation and previously created the "Guaranty Gives" community outreach program at a former company.
Financial Services Marketing
Her entire career has focused on leading marketing and communications for financial institutions, including credit unions and banks like NBH Bank and Bellco.
Community Engagement
Holds a Certificate in Corporate Community Involvement and has a demonstrated history of developing strategies to support local communities through foundations and outreach.

Media Appearances

Jody has no verified media appearances

Work History

11-2020
Chief Marketing Officer / President of the NBH Charitable Foundation at NBH Bank
6-2019 - 11-2020
Vice President, Marketing at Bellco Credit Union
4-2016 - 6-2019
Executive Vice President Marketing and Communications at Guaranty Bank and Trust Company
8-2010 - 3-2016
Senior Vice President Marketing and Communications at Guaranty Bank and Trust Company
7-2009 - 8-2010
Executive Director Marketing and Communications at The Children's Hospital

Education

1991 - 1994
MBA from University of Denver - Daniels College of Business
1987 - 1990
Bachelor's Degree from Calvin University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Denver, Colorado, United States Job Level : Leadership Designation : Chief Marketing Officer / President of the NBH Charitable Foundation at NBH Bank
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Insights For Selling To Jody

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jody is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jody

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jody move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jody take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jody

Personality Compatibility


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