Jon Williams

Captain
DISC Type : DS

Chief Revenue Officer (CRO) at AG Grid

Greater Bristol Area, United Kingdom

Overview

Jon Williams is a Chief Revenue Officer with extensive international experience helping software businesses scale, from start-ups to global organizations. He specializes in driving SaaS growth through innovative revenue and go-to-market strategies. Colleagues describe him as creative, determined, and committed.

He played a pivotal role in the successful acquisition of Boxever by Sitecore in 2021, where he transformed the companys commercial strategy and customer success program.

Personality Overview

Long-Term Thinker

Dynamic But Sincere

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Revenue Growth Strategy
His career as a CRO is centered on spearheading all revenue-generating functions, from acquisition to retention and expansion, to enhance overall business performance.
Go-to-Market Strategy
He has repeatedly transformed and led go-to-market strategies, notably at Boxever leading to its acquisition and at Sitecore for newly acquired products.
SaaS Business Scaling
His experience lies in rapid-growth software businesses, focusing on driving SaaS growth and leading the integration of acquired technologies.

Media Appearances

Jon has no verified media appearances

Work History

4-2025
Chief Revenue Officer (CRO) at AG Grid
11-2023 - 10-2024
Chief Revenue Officer (CRO) at Zevo Health - Workplace Wellbeing
3-2021 - 9-2023
Senior Vice President at Sitecore
7-2019 - 3-2021
Chief Revenue Officer (CRO) at Boxever
7-2016 - 7-2019
SVP, International at Aprimo

Education

1994 - 1998
Bachelor's Degree from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Bristol Area, United Kingdom Job Level : Leadership Designation : Chief Revenue Officer (CRO) at AG Grid
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jon

Personality Compatibility


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