Krista Laursen

Captain
DISC Type : DS

Account Executive at Diasorin

Greater Seattle Area, United States

Overview

Krista has no verified overview

Personality Overview

Dynamic But Sincere

Planner & Achiever

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Krista has no verified topics they care about

Media Appearances

Krista has no verified media appearances

Work History

2-2025
Account Executive at Diasorin
8-2021 - 8-2024
Product Manager, Global Marketing at QIAGEN
1-2021 - 8-2021
Regional Marketing Manager, North America at QIAGEN
7-2019 - 12-2020
Customer Solutions Manager, Infectious Diseases at QIAGEN
9-2015 - 7-2018
Molecular Specialist/ Diagnostic Sales Specialist for BioFire at McKesson

Education

MBA from Western Washington University
M.S. from University of Alabama at Birmingham
B.S. from Pacific Lutheran University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Seattle Area, United States Job Level : Middle Designation : Account Executive at Diasorin

Interested in

Sports

Track and Field, Rowing, Rowing

Health & Outdoor

Study Abroad, Track and Field, Rowing, Study Abroad

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Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Krista

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Krista take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Krista

Personality Compatibility


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