Kristen Fairback

Energizer
DISC Type : I

EVP Sales at SHE Media

New York City Metropolitan Area, United States

Overview

Kristen has no verified overview

Personality Overview

Relationship Oriented

Believer

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

8-2017
EVP Sales at SHE Media
1-2016 - 8-2017
SVP, Sales and Integrated Marketing at SHE Media
4-2013 - 10-2015
SVP, Lifestyle Sales at Everyday Health
10-2009 - 3-2013
SVP, Publisher at Parade Digital
2-2008 - 10-2009
Associate Publisher at Entertainment Weekly, Time Inc.

Education

Bachelor of Arts (BA) from University of Vermont

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : EVP Sales at SHE Media
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kristen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kristen take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kristen

Personality Compatibility


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