Lauren Adam

Pioneer
DISC Type : DSI

Vice President - Marketing, Asia-Pacific & Japan at Zendesk

Sydney, New South Wales, Australia

Overview

Lauren has no verified overview

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

8-2024
Vice President - Marketing, Asia-Pacific & Japan at Zendesk
1-2022 - 8-2024
Marketing Director, Australia & New Zealand at VMware
1-2021
Director, Enterprise Marketing, Americas at Adobe
Head of Demand Generation, Growth Segment, Americas at Adobe
Head of Marketing & Demand Generation, Asia-Pacific at Marketo

Education

2021 - 2021
Digital Transformation in Government: Innovating Public Policy & Service from Harvard University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Sydney, New South Wales, Australia Job Level : Senior Designation : Vice President - Marketing, Asia-Pacific & Japan at Zendesk
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lauren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are generally fast movers and can take quick decisions
  • Can Lauren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lauren

Personality Compatibility


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