Lauren Gold

Observer
DISC Type : ci

Partner, Director Programmatic at Mindshare

Miami, Florida, United States

Overview

Lauren has no verified overview

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

1-2021
Partner, Director Programmatic at Mindshare
7-2020 - 1-2021
Partner, Associate Director Trading Desk at Mindshare
5-2019 - 7-2020
Associate Director, Trading Desk at Mindshare
10-2018 - 5-2019
Manager, Trading Desk at Mindshare
9-2017 - 10-2018
Campaign Manager, Precision at Zenith

Education

2007 - 2011
BS from Lehigh University College of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Partner, Director Programmatic at Mindshare
URL has been copied!

Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lauren

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Lauren take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lauren

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.