Lauren Perkins

Pioneer
DISC Type : DIs

Author of Think Like a Brand. Act Like a Startup. at An Inc. Original

New York City Metropolitan Area, United States

Overview

Lauren has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

6-2024
Author of Think Like a Brand. Act Like a Startup. at An Inc. Original
2019 - 5-2024
Managing Director at Microsoft
2-2008 - 2020
Founder & Contract CMO at Perks Consulting
2015 - 2019
Co-Founder & Chief Marketing Officer at FlyFit Global
3-2011 - 2019
Founding Instructor - Business and Marketing at General Assembly

Education

2011 - 2011
Executive & Board Management Certificate from UCLA Anderson School of Management
2001 - 2003
BS in Business Administration from Northeastern University
2005 - 2006
Experiential Marketing; Event and Partnership Management from New York University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Author of Think Like a Brand. Act Like a Startup. at An Inc. Original

Interested in

Health & Outdoor

Yoga

Lifestyle

Writing

URL has been copied!

Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lauren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are generally fast movers and can take quick decisions
  • Can Lauren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lauren

Personality Compatibility


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