Ligia Del Bianco

Critic
DISC Type : C

Board Member at MassBioEd Foundation

Boston, Massachusetts, United States

Overview

Ligia has no verified overview

Personality Overview

Negotiator

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Ligia has no verified topics they care about

Media Appearances

Ligia has no verified media appearances

Work History

1-2024
Board Member at MassBioEd Foundation
7-2023
Exec Director, Patient Advocacy, Corporate Responsibility & Community Engagement at Biogen
6-2022
Head, Patient Advocacy and External Communications across therapeutic areas; R&D Partner at Biogen
1-2020
Head, Patient Advocacy and External Communications for MS, SMA, and pipeline at Biogen
11-2019 - 1-2020
Senior Director, Global & U.S. Product Communications at Biogen

Education

2013 - 2015
Communications Program from Harvard Extension School
2008 - 2009
Postgraduate Diploma from CIM | The Chartered Institute of Marketing
2002 - 2005
Economics and International Relations from Boston University
2004 - 2004
Economics Exchange Programme from Università Bocconi
Bilingual International Baccalaureate diploma from The American School of São Paulo

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Board Member at MassBioEd Foundation
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Insights For Selling To Ligia

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ligia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ligia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ligia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ligia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ligia

Personality Compatibility


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