Liz Lathan, CMP

Visionary
DISC Type : Ds

Co-Founder, CMO at The Community Factory

Hutto, Texas, United States

Overview

Liz has no verified overview

Personality Overview

Risk Tolerant

Goal-Oriented

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Liz has no verified topics they care about

Media Appearances

Liz has no verified media appearances

Work History

7-2022
Co-Founder, CMO at The Community Factory
12-2022
Chief Community Officer at Team CMO
3-2023
Chief Community Officer at Ichi Community
4-2018 - 12-2022
Co-Founder, CMO at Haute Companies
1-2017 - 4-2018
Program Director, Event Marketing, Customer Advocacy, & Brand Strategy at IBM

Education

1995 - 1999
BS from Texas A&M University
2009 - 2009
Certified Presenter from Margaret Keys Presenter Training, Dell Executive Briefing Center
2010 - 2011
Certified SMaC Specialist from Dell: Social Media and Communities University
2004 - 2004
Certificate from Austin Community College
Bachelor of Science - BS from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Hutto, Texas, United States Job Level : Leadership Designation : Co-Founder, CMO at The Community Factory

Interested in

Sports

Texas A&M Sports Car Club

Health & Outdoor

Travel Enthusiast

URL has been copied!

Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Liz

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Liz take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Liz

Personality Compatibility


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