María Fernanda Barona

Critic
DISC Type : C

Gerente general división Nutricional at Abbott laboratorios

Quito, Pichincha, Ecuador

Overview

María has no verified overview

Personality Overview

Objective Thinker

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

María has no verified topics they care about

Media Appearances

María has no verified media appearances

Work History

1-2024
Gerente general división Nutricional at Abbott laboratorios
4-2020 - 1-2024
Country manager at Abbott
3-2017 - 3-2020
Gerente Comercial at Abbott
1-2013 - 3-2017
Gerente de Creación de la Demanda at Abbott
4-2008 - 1-2013
Gerente de Marketing at Abbott

Education

2014 - 2016
Master of Business Administration - MBA from Universidad de Las Américas (EC)
1992 - 1998
Marketing from Universidad Tecnologica Equinoccial

More Information

Social Presence :

Prographics :

Exp : 18 Location : Quito, Pichincha, Ecuador Job Level : N/A Designation : Gerente general división Nutricional at Abbott laboratorios
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Insights For Selling To María Fernanda

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María Fernanda is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from María Fernanda

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will María Fernanda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can María Fernanda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And María Fernanda

Personality Compatibility


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