Mark Bradley

Evaluator
DISC Type : CSD

Director, US Marketing - Pain at Vertex Pharmaceuticals

Boston, Massachusetts, United States

Overview

Mark has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

5-2024
Director, US Marketing - Pain at Vertex Pharmaceuticals
4-2021 - 5-2024
Director, Global Marketing - Hematology at Vertex Pharmaceuticals
7-2020 - 3-2021
Associate Director, Global Market Access - Cystic Fibrosis at Vertex Pharmaceuticals
1-2020 - 6-2020
Senior Manager, Government Affairs and Public Policy (Rotational Assignment) at Vertex Pharmaceuticals
6-2018 - 2-2020
Senior Manager, Global Market Access Brand Lead - KALYDECO & ORKAMBI at Vertex Pharmaceuticals

Education

2016 - 2018
Master of Business Administration (M.B.A.) from MIT Sloan School of Management
2003 - 2007
Bachelor of Science (B.S.) from United States Military Academy at West Point

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director, US Marketing - Pain at Vertex Pharmaceuticals
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mark

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mark take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mark

Personality Compatibility


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