Martin Kroeger

Critic
DISC Type : C

Founder Bosch LegendsLab at Bosch

Stuttgart Region, Germany

Overview

Martin Kroeger is the Founder of Bosch LegendsLab, an internal corporate venture focused on building new digital businesses and services. His extensive career at Bosch and Siemens includes leadership roles in industrial solutions, smart products, user experience, and corporate venture building. He holds an MBA and is a Certified Scrum Master.

His professional focus is on bridging the gap between corporate structures and startup agility. In a September 2023 interview, he stated a core belief in the power of corporate ventures and a desire to positively influence entrepreneurial culture at Bosch and in Germany.

Unique fact: Martin previously established Boschs global User Experience (UX) design studios in Palo Alto, Bangalore, and Shanghai entirely from scratch.

Personality Overview

Information Seeker

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Corporate Venturing
He co-authored an article on fixing common failures in corporate venture building and is passionate about improving the success rate of corporate startups.
Digital Business
He loves to develop and build commercially successful digital businesses and services that customers value over the long term.
Entrepreneurial Culture
A key focus for him is improving the mindset and incentive systems within large corporations to better support innovative and entrepreneurial activities.

Media Appearances

Martin has no verified media appearances

Work History

10-2020
Founder Bosch LegendsLab at Bosch
1-2019 - 7-2024
Division Head "Industrial Solutions & Smart Products" at Bosch
1-2017 - 1-2019
Director Connected Parking at Bosch
1-2015 - 12-2016
Director Portfolio & Product Management Smart Home at Bosch
7-2010 - 12-2014
Director User Experience at Robert Bosch GmbH

Education

10-1998 - 5-2000
MBA from Buckinghamshire New University
7-1993 - 7-1997
Dipl. Kaufmann from Fachhochschule Nordakademie Elmshorn

More Information

Social Presence :

Prographics :

Exp : 32 Location : Stuttgart Region, Germany Job Level : Leadership Designation : Founder Bosch LegendsLab at Bosch
URL has been copied!

Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Martin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Martin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Martin

Personality Compatibility


Other Bosch Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.