Michael Sassano

Editor
DISC Type : CS

Buyer/Planner, Advanced TV at Lockard & Wechsler Direct

New York City Metropolitan Area, United States

Overview

Michael has no verified overview

Personality Overview

Objective Thinker

Self-Disciplined

Slow Buyer

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

6-2021
Buyer/Planner, Advanced TV at Lockard & Wechsler Direct
2-2020 - 6-2021
Digital Marketing Manager at Doctors Internet LLC
2-2020 - 6-2021
Digital Marketing Manager at Pimm-USA
9-2019 - 11-2019
Digital Marketing Coordinator Intern at LRG Marketing Communications Inc.
10-2018 - 1-2019
Digital Marketing Intern at Human Services Consulting and Training (HSCT), a division of Jesan Sorrells, LLC.

Education

2016 - 2019
Bachelor of Business Administration - BBA from Binghamton University School of Management
2014 - 2016
Associate of Science - AS from Rockland Community College

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Buyer/Planner, Advanced TV at Lockard & Wechsler Direct

Interested in

Sports

Volleyball

URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Michael

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Michael take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Michael

Personality Compatibility


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