Michal Rufel

Observer
DISC Type : ci

Director of Business Operations at Wix

Israel

Overview

Michal has no verified overview

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Michal has no verified topics they care about

Media Appearances

Michal has no verified media appearances

Work History

1-2023
Director of Business Operations at Wix
3-2021 - 1-2023
Business Operations Lead at Wix
2-2020 - 3-2021
Senior Operations Controller at Designit
8-2015 - 1-2020
COO at Sqope S.A.
2010 - 2016
Teaching Assistant - Dr Yariv Ben Eliezer at IDC Herzliya

Education

2006 - 2009
Communication and Media studies (BA) from Reichman University
2009 - 2011
Master of Arts (MA) from Bar-Ilan University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Israel Job Level : Mid-senior Designation : Director of Business Operations at Wix
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Insights For Selling To Michal

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michal is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Michal

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Michal move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Michal take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Michal

Personality Compatibility


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